Data Privacy Policy

Data Controller Information

The data controller responsible for your personal data is:

Data We Collect

We collect and process the following types of personal data when you interact with our website and services:

Information You Provide Directly

• Contact details (name, email address, phone number)
• Company information and job title
• Messages and inquiries sent through our contact forms
• Newsletter subscription preferences
• Service requirements and business information

Information Collected Automatically

• IP address and location data
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our website
• Referral sources and click patterns
• Cookie and tracking technology data

How We Use Your Information

We process your personal data for the following purposes and legal bases:

Service Delivery (Contract Performance)

• Providing retail analytics and forecasting services
• Responding to your inquiries and support requests
• Processing service applications and consultations
• Managing client relationships and accounts

Business Operations (Legitimate Interest)

• Improving our website and user experience
• Analysing website traffic and performance
• Developing new services and features
• Security monitoring and fraud prevention

Marketing Communications (Consent)

• Sending newsletters and service updates
• Providing industry insights and educational content
• Promotional communications about our services
• Personalised marketing based on your interests

Legal Compliance (Legal Obligation)

• Fulfilling regulatory and tax requirements
• Maintaining business records as required by law
• Responding to legal requests and court orders

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Our website uses the following types of cookies:

• Necessary cookies: Essential for website functionality and security
• Analytics cookies: Help us understand how visitors use our website
• Functional cookies: Remember your preferences and settings
• Marketing cookies: Used for advertising and remarketing campaigns

For detailed information about the cookies we use, please refer to our cookie policy.

Data Sharing and Third Parties

We may share your personal data with the following categories of recipients:

Service Providers

• Cloud hosting and infrastructure providers
• Email marketing and communication platforms
• Analytics and website performance services
• Customer relationship management systems

Professional Advisors

• Legal counsel and compliance advisors
• Accounting and tax professionals
• Business consultants and auditors

Legal Requirements

We may disclose your information if required by law, regulation, court order, or government authority, or to protect our rights, property, or safety.

International Data Transfers

As a company operating within the European Union, we primarily process data within the EU/EEA. However, some of our service providers may be located outside the EU/EEA. In such cases, we ensure appropriate safeguards are in place, including:

• European Commission adequacy decisions
• Standard contractual clauses
• Binding corporate rules
• Certification schemes and codes of conduct

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations:

• Contact inquiries: 3 years from last contact
• Client data: 7 years after contract termination (legal requirement)
• Marketing data: Until consent is withdrawn or 2 years of inactivity
• Website analytics: 26 months (Google Analytics default)
• Cookie data: As specified in our cookie policy

Your Rights

Under the General Data Protection Regulation (GDPR) and Austrian data protection law, you have the following rights regarding your personal data:

Access and Information

• Right to access your personal data and receive information about processing
• Right to obtain a copy of your personal data

Correction and Deletion

• Right to rectification of inaccurate personal data
• Right to erasure ('right to be forgotten') under certain circumstances
• Right to restriction of processing

Data Portability and Objection

• Right to data portability for data provided based on consent or contract
• Right to object to processing based on legitimate interests
• Right to object to direct marketing at any time

Consent Management

• Right to withdraw consent at any time (where processing is based on consent)
• Right not to be subject to automated decision-making

To exercise any of these rights, please contact us at privacy@astroprouxae.pro or +43 316 1991466. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication systems
• Staff training on data protection principles
• Incident response and breach notification procedures

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete such information promptly.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.

Supervisory Authority

If you believe that our processing of your personal data violates data protection laws, you have the right to lodge a complaint with the competent supervisory authority. In Austria, this is:

Contact Information

If you have any questions about this privacy policy or our data processing practices, please contact us: